AI+™ Smart Marketing

Your First Step Toward a Promising Career in AI-Enhanced Smart Marketing (AI+)™

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Certified by the Artificial Intelligence Institute

 

Why AI-Powered Marketing™? 10X the Impact of AI-Enhanced Marketing

AI Fundamentals in Marketing: Learn core AI concepts to streamline workflows and boost marketing effectiveness.

Optimizing Marketing Campaigns with AI: Master AI algorithms to improve ads, personalize messaging, and automate performance tracking.

Customer Insights Through AI: Analyze data using AI to gain insights, predict trends, and tailor marketing strategies.

Ethical AI Practices in Marketing: Understand ethical AI practices, avoid biases, and ensure transparency and fairness in marketing.

 
 

 

 

 

Quick Overview: Course & Exam

Program Name:


AI+™ Marketing

Included Content:


Instructor-led or self-paced course + official exam + digital badge

Duration:

  • Instructor-led: One Day (In-Person or Virtual)

  • Self-paced: 8 Hours of Content

Prerequisites:


Understanding of marketing fundamentals ,Familiarity with digital marketing tools and concepts , Basic knowledge of AI and machine learning

Exam Format:


50 questions, pass mark 70% , 90 minutes, online proctored

Teaching Method:


Projects and Case Studies

Outcome:


Industry-recognized certificate + hands-on experience

Who Should Enroll?

  • Marketing Professionals: Enhance expertise by integrating AI-driven strategies for smarter, data-backed campaigns.

  • Digital Marketing Specialists: Leverage AI tools to improve content personalization, SEO, and audience targeting.

  • Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.

  • CRM Specialists: Improve customer relationship management using AI insights and process automation for more effective communication.

  • Students and Recent Graduates: Gain a competitive edge in marketing by mastering AI tools and techniques.

Job Roles and Industry Outlook

Digital Marketing Manager:


Lead digital marketing strategies using AI tools to extract customer insights, analyze data, and optimize campaigns.

Customer Insights Analyst:


Use AI-powered analytics to uncover deep customer insights that inform marketing strategies.

Marketing Automation Manager:


Oversee AI-driven automation systems to streamline processes such as customer segmentation and lead nurturing.

AI Marketing Specialist:


Lead AI-supported marketing campaigns using automation and personalization strategies to enhance customer engagement and ROI.

 

Skills You Will Gain

  • AI-driven customer segmentation

  • Designing personalized marketing campaigns

  • Big data analysis for actionable marketing insights

  • AI-powered customer engagement strategies

  • Campaign performance optimization

  • Boosting ROI with AI

  • Ethical AI applications in marketing

  • AI-driven marketing decision making

Prerequisites

  • Strong understanding of marketing principles (market segmentation, branding, marketing mix, and leveraging strategies).

  • Familiarity with digital marketing tools (CRM software, analytics platforms, and other marketing tools).

  • Basic understanding of strategic decision-making in marketing and how to develop, implement, and measure strategy effectiveness.

  • Active interest in exploring AI’s potential to transform and optimize marketing practices.

Exam Details

  • Duration: 90 minutes

  • Passing Score: 70% (35/50)

  • Format: 50 multiple-choice/multiple-answer questions

  • How to Apply: Online via a remotely proctored exam platform (flexible scheduling)

Exam Breakdown:

  • Introduction to AI in Marketing: 10%

  • AI-Powered Content & Personalization Strategies: 13%

  • AI in Social Media & Email Marketing: 13%

  • Leveraging AI in Marketing Analytics: 13%

  • Ethical Considerations in AI Marketing: 13%

  • Crafting an AI-Driven Marketing Strategy: 25%

  • Integrating AI in Multi-Channel Marketing Campaigns: 13%

Choose the Format That Fits Your Schedule

What the Subscription Includes (1 Year + All Updates):

  • High-quality videos, eBook (PDF & audio), and podcasts

  • AI mentor for personalized guidance

  • Quizzes, Assessments, and Course Resources

  • Online proctored exam with one free retake

  • Comprehensive Exam Study Guide

  • Accessible on tablets and smartphones

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Self-paced Online Learning

8 hours of on-demand video lessons, an eBook, and podcasts Learn anytime, anywhere, with modular quizzes to track your progress

Purchase the self-paced online course

Instructor-Led Training (Live Virtual / Classroom)

One full day of intensive training with live demonstrations Real-time Q&A sessions and peer collaboration Delivered by certified AI instructors through authorized training partners

Purchase the self-paced online course

Tools You Will Explore

Frequently Asked Questions (FAQ)

Absolutely. The course includes real-world use cases and practical applications, enabling participants to directly apply what they learn to enhance customer engagement and improve campaign performance within their organizations.

 
 
 

This course is ideal for marketing professionals looking to advance their skills through AI-driven strategies, including those experienced with digital marketing tools and Customer Relationship Management (CRM) software. It is also suitable for business leaders and entrepreneurs seeking to innovate marketing practices using AI technologies.

While there are no strict prerequisites, having a background in marketing or business leadership can be helpful for understanding the course content more effectively.

 

By earning this certificate, participants demonstrate their proficiency in AI-driven marketing strategies, enhancing their career opportunities in a competitive market. They will be prepared to lead marketing teams confidently, with the ability to leverage AI technologies to improve ROI and boost customer engagement.

 
 
 
 
 
 
 
 

Participants will gain a comprehensive understanding of the role of AI in marketing, including content strategy personalization, optimizing social media and email marketing, and ethical AI practices. They will be equipped to develop innovative AI-driven marketing strategies and effectively integrate AI into multi-channel campaigns.

What Will You Learn?

1.1 Understanding AI and Its Core Components
1.2 Historical Context and the Evolution of AI in Marketing
1.3 AI Technologies Transforming Marketing
1.4 Applications of AI in Marketing

 
 
 
 
 

2.1 Introduction to AI in Content Marketing
2.2 Personalization Through AI
2.3 Applying AI to Your Content Strategy

3.1 Integrating AI into Social Media Marketing
3.2 Leveraging AI for Email Marketing Success

 
 
 
 
 
 
 
 

4.1 Introduction to AI-Powered Analytics
4.2 Predictive Analytics and Consumer Behavior
4.3 Measuring and Optimizing Marketing Campaign Effectiveness

 
 
 
 
 
 
 

5.1 Ethical Use of AI in Marketing
5.2 Compliance with Regulations and Standards
5.3 Implementing Ethical AI Marketing Practices

 
 
 
 
 
 

6.1 Strategic Planning Using AI
6.2 Implementing AI in Marketing Strategies
6.3 Developing a Scalable AI Marketing Plan

 
 
 
 
 
 

7.1 Integrating AI into Multi-Channel Strategies
7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
7.3 Future Trends in AI and Multi-Channel Marketing

 
 
 

1.Understanding AI Agents
2.Case Studies
3. Hands-On Training in Using AI Agents

 
 
 

Start your future now

Step into the world of AI-Enhanced Smart Marketing (AI+)™ and take a step that will transform your career.

Enroll Now